UX of Pink Week 2
UX of Pink Week 2
UX of Pink Week 2
it's the last thing we'd expect, and it's terrifying to have our safe havens invaded
it's the last thing we'd expect, and it's terrifying to have our safe havens invaded
it's the last thing we'd expect, and it's terrifying to have our safe havens invaded
UX Studio Practices
UX Studio Practices
Lightbox Design
Lightbox Design
Team, research methods & Duration
Team, research methods & Duration
Team, research methods & Duration
Jin, Lancy, Mustafa, Prim, Sakshi
Jin, Lancy, Mustafa, Prim, Sakshi
Jin, Lancy, Mustafa, Prim, Sakshi
Artefact Analysis & Creative Toolkit
Artefact Analysis & Creative Toolkit
Artefact Analysis & Creative Toolkit
18th Oct - 24th Oct
18th Oct - 24th Oct
18th Oct - 24th Oct
THE brief
THE brief
THE brief
"Design an experience based on the characteristics of the colour pink"
"Design an experience based on the characteristics of the colour pink"
"Design an experience based on the characteristics of the colour pink"
Content Analysis
Content Analysis
We started the week by learning a new qualitative research method called content analysis. It examines the occurrence and relationships between concepts by classifying, describing, and connecting data. We used this method to analyze how people identify 'pink out of place' in their surroundings.
We started the week by learning a new qualitative research method called content analysis. It examines the occurrence and relationships between concepts by classifying, describing, and connecting data. We used this method to analyze how people identify 'pink out of place' in their surroundings.
We started the week by learning a new qualitative research method called content analysis. It examines the occurrence and relationships between concepts by classifying, describing, and connecting data. We used this method to analyze how people identify 'pink out of place' in their surroundings.
Content Analysis
Content Analysis
Content Analysis
Design Opportunities
Design Opportunities
Based on our research and the feedback received last week, we narrowed down two main ideas for the outcome:
Based on our research and the feedback received last week, we narrowed down two main ideas for the outcome:
Based on our research and the feedback received last week, we narrowed down two main ideas for the outcome:
Our Initial Ideas
Our Initial Ideas
Our Initial Ideas
Brainstorming experiences
Brainstorming experiences
Brainstorming experiences
Final Design direction
Final Design direction
Between the two ideas, we felt more strongly about the use of pink in horror movies.
Our film analysis and research consistently showed that the color pink can evoke unsettling and creepy emotions in horror movies because it feels out of place.
Like Midsommer's relentless sun, pink works in horror because of its saccharine associations. It’s the last thing we’d expect, and it’s terrifying to have our safe havens invaded (McPhee, 2023).
This led us to focus on —
‘The duality of pink in storytelling and the analysis of when pink is out of place in horror stories.’
Between the two ideas, we felt more strongly about the use of pink in horror movies.
Our film analysis and research consistently showed that the color pink can evoke unsettling and creepy emotions in horror movies because it feels out of place.
Like Midsommer's relentless sun, pink works in horror because of its saccharine associations. It’s the last thing we’d expect, and it’s terrifying to have our safe havens invaded (McPhee, 2023).
This led us to focus on —
‘The duality of pink in storytelling and the analysis of when pink is out of place in horror stories.’
Between the two ideas, we felt more strongly about the use of pink in horror movies.
Our film analysis and research consistently showed that the color pink can evoke unsettling and creepy emotions in horror movies because it feels out of place.
Like Midsommer's relentless sun, pink works in horror because of its saccharine associations. It’s the last thing we’d expect, and it’s terrifying to have our safe havens invaded (McPhee, 2023).
This led us to focus on —
‘The duality of pink in storytelling and the analysis of when pink is out of place in horror stories.’
Movies using pink 'out of place'
Movies using pink 'out of place'
Movies using pink 'out of place'
Creating The Experience
Creating The Experience
Creating The Experience
Our final experience involved designing a slide box inspired by old projector slides, which had to be manually changed. It was a multi-layered process, blending physical and digital elements, and we thoroughly enjoyed creating it
Our final experience involved designing a slide box inspired by old projector slides, which had to be manually changed. It was a multi-layered process, blending physical and digital elements, and we thoroughly enjoyed creating it
Our final experience involved designing a slide box inspired by old projector slides, which had to be manually changed. It was a multi-layered process, blending physical and digital elements, and we thoroughly enjoyed creating it
Step 1 : Creating the light box.
Step 1 : Creating the light box.
Step 1 : Creating the light box.
Making the lightbox
Making the lightbox
Making the lightbox
Step 2 : Crafting a story that could be viewed with both neutral and unsettling perspective to demonstrate how the shade of pink makes a difference.
Step 2 : Crafting a story that could be viewed with both neutral and unsettling perspective to demonstrate how the shade of pink makes a difference.
Step 2 : Crafting a story that could be viewed with both neutral and unsettling perspective to demonstrate how the shade of pink makes a difference.
Creating a storyline
Creating a storyline
Creating a storyline
Step 3 : Digital design on Adobe Illustrator.
Step 3 : Digital design on Adobe Illustrator.
Step 3 : Digital design on Adobe Illustrator.
Designing on illustrator & preparing the file for laser cutting
Step 4 : Laser-cutting the vectors onto thick black paper.
Step 4 : Laser-cutting the vectors onto thick black paper.
Step 4 : Laser-cutting the vectors onto thick black paper.
Laser Cutting slide stencils
Laser Cutting slide stencils
Laser Cutting slide stencils
Step 5 : Mounting these cutouts onto transparent sheets with tabs to create a simple sliding mechanism.
Step 5 : Mounting these cutouts onto transparent sheets with tabs to create a simple sliding mechanism.
Step 5 : Mounting these cutouts onto transparent sheets with tabs to create a simple sliding mechanism.
Making the slides
Step 6 : Selecting shades of pink for each slide, starting with the soft pink from Mean Girls (a romantic comedy) and ending with the bright pink from Suspiria (a horror film).
Step 6 : Selecting shades of pink for each slide, starting with the soft pink from Mean Girls (a romantic comedy) and ending with the bright pink from Suspiria (a horror film).
Step 6 : Selecting shades of pink for each slide, starting with the soft pink from Mean Girls (a romantic comedy) and ending with the bright pink from Suspiria (a horror film).
Color Analysis & Shade Matching
Step 7 : Configuring the light shades and connecting the setup to a phone for easy color changes.
Step 7 : Configuring the light shades and connecting the setup to a phone for easy color changes.
Step 7 : Configuring the light shades and connecting the setup to a phone for easy color changes.
Step 8 : Adding sound effects, but not too overpowering, to let 'pink' shine.
Step 8 : Adding sound effects, but not too overpowering, to let 'pink' shine.
Step 8 : Adding sound effects, but not too overpowering, to let 'pink' shine.
Step 9 : Practicing the show multiple times with lights, slides, and sound!
Step 9 : Practicing the show multiple times with lights, slides, and sound!
Step 9 : Practicing the show multiple times with lights, slides, and sound!
Final Outcome
Final Outcome
Final Outcome
The aim was to demonstrate how pink, typically seen as an innocent and sweet color, can feel unsettling and out of place in certain shades & contexts, creating a creepy environment.
The aim was to demonstrate how pink, typically seen as an innocent and sweet color, can feel unsettling and out of place in certain shades & contexts, creating a creepy environment.
The aim was to demonstrate how pink, typically seen as an innocent and sweet color, can feel unsettling and out of place in certain shades & contexts, creating a creepy environment.
Presentation & Feedback
Presentation & Feedback
Presentation & Feedback
Audience appreciated the production quality, slides, and overall outcome.
Audience appreciated the production quality, slides, and overall outcome.
Audience appreciated the production quality, slides, and overall outcome.
How can we better show how our research data translated into the final outcome?
How can we better show how our research data translated into the final outcome?
How can we better show how our research data translated into the final outcome?
The experience was passive. How could it be more interactive and involve users?
The experience was passive. How could it be more interactive and involve users?
The experience was passive. How could it be more interactive and involve users?
my thoughts
Happy with the outcome.
Happy with the outcome.
Happy with the outcome.
Could have added interactivity with plug-and-play elements.
Could have added interactivity with plug-and-play elements.
Could have added interactivity with plug-and-play elements.
Interested in exploring 360° projection for a more immersive experience.
Interested in exploring 360° projection for a more immersive experience.
Interested in exploring 360° projection for a more immersive experience.
pinked people
References
References
References
Last Night in Soho (2021) Directed by E. Wright [Film]. London: Universal Pictures.
McPhee, M. (2023) The history of pink in cinema. Read Range. Available at: https://readrange.com/the-history-of-pink-in-cinema/
O'Neill, C. (2019) Iconic people who make Glasgow: College students share their thoughts on the city. Glasgow Live. Available at: https://www.glasgowlive.co.uk/news/glasgow-news/iconic-people-make-glasgow-college-15679540
Suspiria (1977) Directed by D. Argento [Film]. Italy: Seda Spettacoli.
The Voices (2014) Directed by M. Satrapi [Film]. Los Angeles: Lionsgate.
Last Night in Soho (2021) Directed by E. Wright [Film]. London: Universal Pictures.
McPhee, M. (2023) The history of pink in cinema. Read Range. Available at: https://readrange.com/the-history-of-pink-in-cinema/
O'Neill, C. (2019) Iconic people who make Glasgow: College students share their thoughts on the city. Glasgow Live. Available at: https://www.glasgowlive.co.uk/news/glasgow-news/iconic-people-make-glasgow-college-15679540
Suspiria (1977) Directed by D. Argento [Film]. Italy: Seda Spettacoli.
The Voices (2014) Directed by M. Satrapi [Film]. Los Angeles: Lionsgate.
Last Night in Soho (2021) Directed by E. Wright [Film]. London: Universal Pictures.
McPhee, M. (2023) The history of pink in cinema. Read Range. Available at: https://readrange.com/the-history-of-pink-in-cinema/
O'Neill, C. (2019) Iconic people who make Glasgow: College students share their thoughts on the city. Glasgow Live. Available at: https://www.glasgowlive.co.uk/news/glasgow-news/iconic-people-make-glasgow-college-15679540
Suspiria (1977) Directed by D. Argento [Film]. Italy: Seda Spettacoli.
The Voices (2014) Directed by M. Satrapi [Film]. Los Angeles: Lionsgate.
Thank You For Reading.
Thank You For Reading.
Thank You For Reading.
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© 2025 | Designed and developed by me with ♡ | All Rights Reserved.
© 2025 | Designed and developed by me with ♡ | All Rights Reserved.